Change is the only constant. Success comes to those who embrace and adapt to the evolving times. Many business organizations are embarking on the digital transformation so that they are easily reachable to customers by providing online information and services. The design principles are adopted for creating a highly resilient, performant, and scalable capability that serves both existing and future anticipated requirements for the client. Integrated design tools allow the reduction of project design deliverables, the reuse of design components, and the collaborative review process. Business analysts have an important role to play in this whole designing process. They facilitate the design process with the developers, designers, and business stakeholders. They make sure design is understood, delivers requirements and specifications, and is approved by the business. When you register for Business Analysis Classes Online In New Yorkyou will get a chance to learn different phrases used in the elaboration of design where BAs contribute to shaping the final outcome.

Here we bring to you the three phases in which business analysts contribute to ensuring the final outcomes fulfill the purpose.

Service Design

The framework of service design provides stakeholders with the tools for developing their forthcoming state service journeys. The first phase describes and implements the Service Framework, creating a consistent methodology and approach for service design across business organizations. Documenting a service playbook that works like a tool for the Ba Team For Developing, training, and inducting the service design ensures consistency of practices across all service innovation activities.

The second phase makes use of the Service Innovation Framework for creating future state services, redesigning core services that are highly reflective of what customers or end-users require and how they want to interact with this service. The whole process allows the client to deliver on its company’s goal to be customer-centric – digital and supports its move towards the target of an operating model.

The Playbook and Framework provide a single source of truth for how service innovation should be performed across the business allowing the client to easily grow their business. The process provides the business analyst team with the end-to-end future-state service blueprints for main services. These blueprints play a crucial role in defining the design principles to be taken into consideration as service redesign is rolled out to other services.

Visual Design

Visual designers are responsible for creating a polished visual language that focuses on the interactions and aesthetics of a website or other digital platforms. Such designers take care of the correct alignment of text, placement, and hierarchy, color, and font size along with other things. Here, business analysts can challenge the decision of a designer if a specific feature aligns more with the requirements of a client.

As an example, some of the rules that can be set by the BA and designers are mentioned below.


  • Are we fulfilling accessibility standards?
  • Does character count have to be applied or not?
  • The behavior of users when they interact with an element on the page
  • Copy in a specific design is mandatory because of legal compliance
  • Other scenarios and situations have been considered or not
  • Whether or not the designs are compliant with the systems 
  • Various states of this component – for example, journey related content, first-time user, logged in user, returning user

User Experience (UX)

The setting of core customer journeys and goals are discussed during the initial phase of the project, where you can observe maximum participation from the client team members and vendor. To identify objectives that fulfill the requirements identified in the customer journey and alignment with the client or stakeholders on how the digital experience would meet this, an experience framework is used.

The Business Analyst works closely with the designing team and defines different stages of a project. They will help in interpreting and capturing the business specifications and requirements and have a say in designing and defining solutions. Teams will carefully review the requirements of customers for that touchpoint and understand the approach of core people. This will further help them in identifying the tasks and objectives required for fulfilling the requirements, making use of the objectives template.

As an inevitable part of this stage, clickable prototypes for digital services are designed for conducting testing with customers, providing the BA team with an opinion on the suggestions. Clickable prototypes pave way for a tangible asset that is used by the implementation team for interrogating and breaking down the stories and requirements. Working in a blended team develops the internal capability of a client through a two-way transfer of knowledge and co-design across the broader team.

Usually, a UX business analyst has the responsibility of several tasks of a functional BA, however, they will also have an opportunity for assisting or performing in the following:

  • Wireframe development
  • Analyzing, capturing, and supporting user research
  • Annotation of wireframes for specifications
  • Coordination for user testing

As you can understand, it can be the role of an Informative Business Analyst in these sessions as well. Also, it will provide a better insight into the business.

Facilitating the Process of Designing

Business analysts help designers in setting or laying the foundation stone, however, the deliverable result is developed by the team of creative designers. BA’s will explain all the business rules applicable to a specific feature, and in some cases, would also extend the understanding of technical viability.

The business analysis courses provide you a better perspective of the role and responsibilities of a business analyst in the designing phase. Several institutes are offering this short-term training program. Business analysis classes online in New York provided by Training-Specialists enable you with the skills and knowledge required to become a successful business analyst. It is a short-term training course designed for aspiring candidates looking forward to a promising future in the IT field. With this course, you will earn an additional certification that will boost your prospects of finding a job as a business analyst. So, enroll in a business analysis training program right from the comfort of your home and gear up for a great career.